To protect the planet and remain competitive, companies need to build eco-friendly brands. In the last few years, CSR has become increasingly important. Consumers are judging a brand by its sustainability efforts, and expecting companies to use their voice. To help you create a more eco-friendly brand, there are lots of things you can do.

1 . Focus on recycling 

To build a more earth-friendly brand, ensure that sustainability is one of your key values. Improve your recycling practices, to make sure that nothing is wasted. Create detailed recycling policies so that your employees know what’s expected of them. To help you improve your recycling efforts, try the iRecycle app. The application can help you to connect to thousands of different programs across the US. Perhaps there are materials that you’re not sure how to recycle? iRecycle can help you to access the info you need.

2 . Consider your product materials

To reduce your carbon footprint it’s important to think about the materials you use. From raw materials to your packaging, use earth-friendly materials to create a greener brand. When you’re choosing your suppliers, ensure that you value green initiatives also. To preserve the image of your brand it’s important to work with sustainable companies. Communicate your green values to your suppliers, to ensure that they understand and are on board.

3. Green adjustments to your building

Your brand is about how your company is perceived, so it involves many different elements. When clients and customers visit you, it should be evident that you’re an earth-friendly company. Your work environment should be as green as possible, and there are many ways that you can achieve this:

• Use energy saving appliances to create an energy efficient office.
• Eliminate single use items, and reduce paper usage.
• Use plants and air purifiers to improve the air quality.
• Use water saving fixtures.
• Work with commercial roofing companies, (to upgrade your roofing and avoid wasting heat/energy).
• Improve your recycling program.

4. Support eco-friendly charities

According to research from Barron’s, ’nearly 70% of consumers in the U.S. and Canada think it is important that a brand is sustainable or eco-friendly.’ To create a green brand it’s a good idea to support eco-friendly charities. Philanthropy can help brands to improve their CSR efforts, and become more appealing. 

5. Collaborate with customers

A survey from Forbes discovered that 88% of consumers want brands to help them to be more eco-friendly and ethical. To make your company more earth-friendly, you should ask your customers for feedback. Ask your customers how you can support their green lifestyle. Collaborating with customers is one of the best ways to improve your branding and make a difference.

Using these five ideas you’ll build a green brand that you can be proud of. With so many ways to be environmentally responsible, companies can protect the earth while driving engagement and sales. Ensure that you utilize your customer feedback to keep on making improvements.