Many small business owners assume that mobile apps are only for big-name companies like Amazon and Walmart. However, this assumption couldn’t be farther from the truth since many midsize and small companies are embracing mobile app development trends. Indeed, Statista data reveals that 42% of small businesses in America had a mobile app in 2018. These businesses have realized that having an app is as crucial to an effective mobile strategy as having a mobile-friendly website. Below are some reasons you should invest in a mobile app for your small business.

1. Better customer experiences

Customer experiences are ever-changing, so your clients find new things appealing and engaging by the day. Therefore, your business must evolve to provide better customer experiences to remain competitive. Comfort and convenience are among the main aspects of a great customer experience in modern times, and very few technologies exemplify ease better than mobile apps. Clients can access all they need with a handy mobile app that provides a better user experience than a website or other mediums.

2. Have a useful marketing channel

A mobile application can do many things for your business simultaneously, so it is a useful marketing channel. For instance, your app can offer general information about your business and give product and service prices, messengers, news feeds, booking forms, and user accounts. These features are right at your clients’ fingertips, simplifying the entire process of informing clients about your business offerings and how they can access them. You can even use push notifications to interact with clients more closely by reminding them about new products, special offers, and services. However, you need to have a top-notch app in the first place for it to be an effective marketing channel. Luckily, you can outsource your mobile app development needs to software development companies like Azumo, so keep this in mind.

3. Gain useful customer insights

It is essential to understand your customers’ behaviors, request feedback, and sketch out their personas as accurately as possible. However, doing all this is incredibly time-consuming and exhausting, so many organizations either avoid it altogether or do so reluctantly. Fortunately, mobile apps regularly compile all the data and feedback your business needs to function effectively. As such, these apps can help you learn consumers’ search patterns and their specific requirements. You can combine the data from mobile apps with Machine Learning to obtain insights into where the market is heading to position your company to take advantage.

4. Be visible to clients at all times

Tech Jury estimates that the average American spends 5.4 hours glued to their mobile phones daily. There are numerous great apps out there, but phone users spend most of their time on only a handful of them, like Twitter, Facebook, Instagram, YouTube, and Tiktok. Nevertheless, investing in a great mobile app for your business is one of the best ways to be visible to clients at all times. Your clients will not always use your mobile app, but they will at least see it every day as they unlock and scroll through their various devices. The human mind subconsciously records each image and text it comes across, so a mobile app is worth considering to keep your business at the top of clients’ minds.