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7 Powerful Tactics to Boost Brand Visibility

Brand visibility isn’t just a buzz phrase, it is a well-established method to get your business out there and become part of the overall niche. With proper branding, a company can increase sales and become associated with a product, meaning more focus and loyal customers.

Invest in Physical Branding

There is a lot of talk these days about digital marketing. And digital marketing is pretty critical to a modern strategy. But there is also the case for physical branding that can’t be ignored. A cohesive brand identity is vital for keeping customers informed and becoming associated with a product, sector, or niche. That being said, signage re-branding is a major part of the process. Although, care is usually taken not to deviate too much from the company logo or colors.

Boost Brand Visibility on Social Media

Social media is a versatile tool for any modern business. Customers are likely to check your social media presence before using your brand. In fact, 75% of B2B buyers make decisions based on what they see on social media. Here are some small but vital tips to get started:

  • Choose the platforms you use wisely, as they all have different audience appeals.
  • Partner with well-known influencers related to your sector and their niche.
  • Creatively use targeted hashtags based on topical and audience research.

Social media can’t be ignored and has the potential to propel even a new startup brand.

Optimize Your Site with SEO

Search Engine Optimization, also known as SEO, is a powerful yet vastly underutilized tool. SEO sort of speaks to a search engine so they know how to place your posts and pages within web search results. With creative use of SEO tactics such as keywords, relevant content, and even images, your brand can rank higher, and a higher ranking means potentially more clicks. In time, your brand will become associated with a specific search term that brings in more traffic.

Use PPC to Boost Brand Visibility

PPC, or Pay-Per-Click, is a type of advertising used by online marketers. It works in a similar way to SEO, but with priority because you have paid for placement. The average ROI from PPC is around 200%! But there are also other reasons you need PPC for a solid branding campaign:

  • With the right campaign, PPC is cost-effective, with a big return on ad spend.
  • The results of a PPC strategy can be pretty quick and faster than SEO.
  • PPC ads can be laser-focused to a very specific audience demographic.

For smaller businesses, cost-effective marketing is necessary, and PPC offers only what you can afford, with excellent results. A faster brand campaign also ensures your brand gets more bang for your buck. But time and money are wasted if ads aren’t focused on a demographic.

Use Segmented Email Marketing

Email marketing has been around since the beginning of the web as we know it. And even today, email hasn’t lost its edge. When getting your brand out there, email can be a massive help and is very cost-effective, too. However, it doesn’t help to throw a wide net. Segmented email marketing targets an audience most likely to engage with your brand. Using analytical data, apps like MailChimp help you come up with an email ad campaign for powerful branding.

Boost Brand Visibility with Employees

Only around 3% of employees actively advocate for the company they work for. But that’s still free word-of-mouth marketing that contributes to an overall strategy. However, this can contribute to around a 30% increase in engagement a company sees from other sources:

  • Employee advocacy is an authentic way to reach and engage a wider audience.
  • Salespeople become active social sellers, maximizing quarterly sales quotas.
  • The value of your brand is demonstrated through employees to the wider world.

Having employees engage on your behalf is a solid way to build brand trust and loyalty.

Leverage the Audience

Further to using people as part of a branding campaign, you can also use the audience as well as employees. Audience word of mouth can be pretty powerful. Actions such as shares and likes can boost a social media post for massive engagement, brand recognition, and of course, sales. There is also a growing method based on user-generated content. This is where a company encourages customers to create content based on the brand that can be shared.

Summary

Physical branding, such as updating signage, is a pretty powerful tactic to boost brand visibility. PPC campaigns also help improve web traffic and sales and can place your brand higher in SERPs. However, employees and audiences can also be leveraged to promote a brand.

Rania

rania@transpremium.com

I AM RANIA MERCHAK ANDRAOS, A CAREER MOM WITH A PASSION FOR WORDS, FITNESS & HEALTH, AND FOOD! STICK AROUND AND ENJOY THE RIDE AS YOU GET A GLIMPSE OF MY WORLD!

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