5 Easy Ways for a Translator to Gain New Clients
In this day and age where language services are on the rise, and where the number of professional language service providers is at an all time high, it takes more effort to secure new clients to ensure a steady flow of income, especially for freelance translators.
Here I will share with you 5 easy ways for a translator to make new clients.
1- Put Yourself Out There
The best way to make people know what you do for a living to have someone potentially hire you for a job is to get the word out. Wherever you go, don’t hesitate to discuss what your profession is, and go the extra mile by having your own business cards that you can hand out to people you meet on a daily basis.
2- Keep it Professional Wherever you Go
People need to take you seriously to trust you with their business, especially acquaintances who know you through common friends or people you do business with. If they find you not fit for the job, even if they don’t know any other translator than you, they will go out there and look for another translator and use their service. Trust me, this is coming from personal experience.
3- Marketing Emails
No, I’m not talking about plastering your resume all over the place (although there’s no harm in that). I mean, if you are self employed and you run a small team of freelance translators, send marketing emails (hundreds of them) to prospective clients. Don’t forget to include your contact details, and make sure the email stands out!
4- Social Media
Social media is your ally; fight with it. Make a Facebook page, have a professional Instagram account, as well as a Twitter account, and by all means be active on LinkedIn. One thing to know: don’t post the same stuff on all platforms! Mix it up, as they’re not meant to have the same users and the same use. For example, Instagram is great for visuals, you could post a picture from your meeting with a client or from behind your desk, or from that conference where you are interpreting. Facebook is amazing to share articles. LinkedIn is good for connecting with colleagues and possible clients (companies, individuals, etc.)
5- Impress an Existing Client
You know what that does? That’s right: word of mouth and referrals. Gaining a new client who contacted you after being referred to you by an existing client of yours not only increases your income, but also skyrockets your self confidence. How amazing does it feel to know that your client was really impressed by your work and they sent more work your way, only it’s not for them, but for a new client? A new source of income based on my outstanding job? Best kind of sources if you ask me.
Which tip did you like the most? Do you know any other easy ways for translators to secure new clients? Share them with us in the comments!