Ecommerce Business Mistakes To Steer Clear Of
Global ecommerce is growing at more than 20% yearly and showing no signs of slowing down. That means if you are planning to start an ecommerce business, there is no better time than now to do so. This is especially true with customers preferring to shop online. However, even though it is pretty easy to set up an ecommerce business today, several mistakes can easily stall your progress. Here are a few.
- Failing to enhance user experience
Like any other business, your customers play a significant role in your success. When it comes to online clients, a poor user experience can easily derail your business’s progress. The truth is, unlike traditional customers, online users are less patient. A recent survey showed that these customers are becoming even less patient as 53% of online users abandon sites that take more than 3 seconds to load.
This means that the speed of your website needs to be increased to enhance user experience and retain customers. Improving user experience also has to do with the ease of doing business on your platform. From a person’s ability to find the products or services they want to the ease of payment, the easier it is to do business on your site, the more customers you attract. You might also want to ensure that you have the right online solutions to make things easier on your end. For example, you take advantage of OnPay Solutions to automate your payment processes.
- Choosing the wrong ecommerce platform
Besides your customers, the platform you choose can also determine whether your business will be successful or not. Most platforms determine how you should place or display your products or services. This can affect your ability to attract customers and scale your business over time.
Before you select an ecommerce hosting platform, take the time to ensure that the template design and layout suit the types of products or services you want to offer. Also, you might want to consider how much using that platform will cost you and how easy it is for online visitors to navigate.
- Failing to sell your products with words
A major disadvantage of online shopping is that buyers cannot physically examine a product before purchase. That means they will rely on the pictures you upload and the details you give when describing your products. If your product description leaves a potential buyer with more questions than answers, the chances are that they will abandon the purchase. It is also important to avoid copying or matching your product descriptions with those of your competitors, as this can negatively affect your site’s ranking on popular search engines. A better option is to take advantage of the necessary keywords and SEO tools to wordsmith your product descriptions in a way that will boost your site’s ranking.
Starting up an ecommerce store is an excellent idea as more customers have come to realize the benefits of this business model. However, if you do not set up and run your ecommerce the right way, you may lose out on its advantages. Be sure to avoid the mistakes mentioned above and if you detect these mistakes, follow the solutions.