Handling Social Media Marketing As a Busy Business Owner
You’ve got email enquiries to answer, business growth ideas to facilitate and services to provide to your loyal customers. There’s barely enough time during the working day to take a lunch break, let alone focus on your social media presence. As an entrepreneur, you understand the importance of social media as an organic marketing strategy, so you need to dedicate time and energy to it. When it comes to turning your idea into a thriving business, social media will help your audience to grow at a quicker pace. With this in mind, here are a handful of ideas on how to approach social media marketing as a busy business owner.
Create a Clear Content Strategy
If you’re often left staring at a blank screen when trying to post something on social media, you probably don’t have an adequate content strategy. This creating a content strategy is all about writing down everything that you could talk about or discuss on social media. Whether you’re sharing a testimonial, talking about a new product or taking your audience behind the scenes, there are so many different elements you could add to your content strategy.
Outsource to an Expert
Let’s face it, social media content can take a while to create. As a business owner you often don’t have much spare time during the day to write a social media caption or take a picture of a new product. If this is the case for you, it may be a good idea to contact a digital recruitment agency to see if they can match you up with a social media manager with experience in your field. Not only will you be able to forget about social media, but you will have peace of mind that your content is in safe hands!
Be Authentic to Yourself and Your Brand
Many business owners struggle to post on social media regularly because they’re trying to be someone they’re not. If you’re a small business owner, you don’t need to act like a big corporation, as this wouldn’t be organic content. Nowadays, social media dwellers can see straight through businesses who aren’t who they say they are. When it comes to building brand authenticity, you simply need to live up to your brand ethos and identity. Talking about how your brand came to be and what your favorite aspect of your job is can serve as great content and give your audience a glimpse behind the scenes of your business too!
Hopefully, the options above will help you to get on track with your social media goals. It can be very easy to let your social media presence slide, especially when other tasks seem to carry more importance. However, you should always have an active strategy in order to bring your brand to the forefront of your target audience’s mind. Try some of the strategies mentioned above for yourself, and you will soon feel more confident in this area of your work.