It’s often tempting to rush the product testing phase. So long as the major defects are fixed, why continue delaying the launch of your product? Well, there could be a few good reasons to hold off the launch and keep testing. Below are just some of the major benefits of thorough product testing. 

Boost customer satisfaction

Even minor product faults can lead to complaints and negative reviews. This can negatively impact your reputation and potentially lead to a loss of future customers. By ironing out as many faults as you can – no matter how small they are – you can boost your reputation and improve sales. This is only achievable through extensive testing. 

Stay compliant with standards

Sometimes thorough testing is necessary to comply with industry standards. A prime example is pharmaceuticals, which need to undergo a lot of lab testing before they can even be considered for release to the general market. This typically involves using third party companies. In fact, in the case of pharmaceuticals, there are services like this BigPharmaSpec drug discovery lab that can handle every stage from research to testing.

Save costs in fixes later

Having to make fixes after a product has already been launched could be expensive. It could mean having to launch a new version of your product and remarketing it to let customers know that adjustments have been made. For major faults, you may even have to recall products and refund customers. For some companies, this cost can be so great that it’s not even worth relaunching the product. Doing extensive testing allows you to spot these faults early and rectify them before your product ends up in your customers hands, saving you money in adjustments and recalls. 

Promote it as a selling point

Thoroughly testing a product can also be something that you can use as a selling point in your marketing to win over the trust of customers. For instance, when selling a hedge trimmer, telling customers that you’ve gone ‘above and beyond with safety testing’ could make your hedge trimmer seem safer than others on the market. You may even be able to show videos or result scores from the testing phase to support your claims. It could be a great way to stand out from your competition.

Attract future investors

Investors are also more likely to pour money into a product if they can see clear evidence of thorough testing. It can be a great detail to add a pitch when trying to score extra funding – which may be useful for manufacturing, marketing or future product releases. In some industries, investors may even ask to see testing results.

Conclusion

Thorough product testing can boost customer satisfaction, help you maintain compliance, save you money later and serve as an extra selling point when winning over customers and investors. Make sure to set aside time and resources for extensive testing from the beginning. 

Just be wary that you can go the opposite way and end up being too much of a perfectionist – while you should try to get rid of as many faults as possible, make sure that you still have a launch deadline so that you don’t get stuck doing endless minor tweaks.