TransPremium: Revamped, Reenvisioned, and Rebranded
I’ve been toying with the idea of rebranding for quite some time now, as I was feeling that a change was long overdue.
With time, I’ve been leaning towards a cleaner, minimalist image. I wanted a smart and sleek design that represented everything that I am, that TransPremium is.
And with November marking TransPremium’s anniversary, I found it the perfect time to launch the new logo.
I couldn’t find a better representation of what I do other than a fountain pen, a classic used by writers the world over to pen the most powerful words. TransPremium is written in green, a color channeling growth and freshness. And as I am always striving for perfection, the fountain pen plays the role of dotting the “i” in TransPremium . The fountain pen is in orange, a powerful color representing creativity and success, all while adding bold feminine flare.
The fountain pen here has more to it than just a writing tool. Its shape mimics that of a woman’s body, curves and all.
A subtle design with so much significance and a powerful message to convey. It’s exactly what I wanted!
Sharing your suggestion regarding the new logo means a lot to us so make sure you drop us a comment below!
Which logo do you prefer? I’d love to know your opinion!