Sustainability is an active issue for consumers, and around 20%  of consumers aim to prioritise sustainable brands over non-sustainable options. According to uSwitch, 55% of people will pay more for eco-friendly brands, and 78% admit to wanting to live a more suitable life.

For your business, this trend represents a significant opportunity for growth. By aligning your brand with the increasing demand for sustainable products, you can attract a growing segment of consumers. Incorporating sustainable practices into your business model can position you to meet the needs of this evolving market and influence their purchasing decisions based on your eco-friendly credentials.

But how can you do this? The transition to sustainability may not be immediate or effortless, but it’s certainly within your reach. There are practical steps you can take to transform your brand into a more sustainable one, and these changes can be a powerful tool in appealing to your customers.

Use Green Energy Suppliers

One of the most effective ways to reduce your carbon footprint is by partnering with green energy providers. By choosing suppliers with strong green initiatives, you can start making a positive impact on the environment. This proactive step can demonstrate your commitment to sustainability and inspire your customers to make similar choices.

Ditch Plastic

Millions of people worldwide are already limiting or eliminating plastic use in their lives, and sourcing alternatives to sign plastics in what you do can help you target those looking for more suitable pricing options or buying products that often include plastic. Paper, cardboard, biodegradable packing peanuts, etc., are all viable alternatives to plastic, and as they’re more eco-friendly, they can benefit your customers and the planet, too.

Sustainable Shipping

How you ship your products can make a massive impact on the environment. And using green vehicles or more eco-friendly shipping options can assist you in reducing your impact and even negating it if you use carbon-neutral services. You should offer your customers greener and more sustainable shipping choices to help them decide how they prefer their purchases to be delivered so you can make more impact decisions and allow the customers more flexibility in their impact, too.

Recycle

Reducing waste by recycling can further impact your make and what damage your business does to the world around you. The more resources you abandon to rot in landfills, the bigger the issue of waste worldwide will be. Look for greener disposal methods, identify what you can recycle, i.e. materials, packaging, plastics, electronics, etc., and make sure that you follow recycling best practices within the company, reuse as much as you can and eliminate excess waste wherever possible.

Reduce Consumption

Reduced consumption means that you are more conscious of what you use to operate your business. This can be done relatively easily depending on the lengths you want to go to and your business type. For example, having motion sensor lighting when you enter rooms can help eliminate lights being left on in rooms that are not in use. Water sensor taps in bathrooms can stop water waste, and collecting rainfall for use around your business can help you reduce water use. Controlling your heating and cooling to maintain an even temperature can avoid high heating costs, and discouraging people from leaving electronics plugged in when not in use or on charge can also cut electricity consumption.