Marketing yourself in a world of competition has never been easy and with today’s online world it is getting harder. Recruiters today must wade through digital resumes one after the other, but AI in career marketing can help you stand out against the competition when looking for a job.

The use of AI tools is pretty widespread these days, and before the T-800s come for us all, they can be pretty useful. From automating tasks to portfolio content, here are some examples.

An Enhanced Way to Tell Your Story

Visual storytelling is becoming more popular in many careers. When looking for a career change, there are various ways you can make an impression. Rather than sending a resume with an old driving license photo from a teen movie, how about something more engaging? Through an online portal, you can tell your story in a more entertaining way, using tools such as an AI face swapper to add your mug to something more exciting than a passport image. 

AI in Career Marketing Automation

AI is great at doing the boring stuff you don’t want to! It doesn’t need to sleep and never complains, unlike us. There is no reason not to use AI to automate job search tasks, and a survey in the UK found that 46% of job seekers use AI to create a better CV.

• You can use AI tools to write cover letters and resumes for different job applications.
• AI tools can draft various emails and send them to segmented job search recipients. 
• Using templates, you can automate job applications instead of applying individually.

Personalizing Career Content

It helps to stand out when applying for a job. Recruiters have to go through potentially thousands of applications to get a kind of tunnel vision. The same old generic lines, template formats, and overuse of the word “I” make for boring reading. Using AI tools such as Grok or ChatGPT, you can ask for suggestions on making your CV and cover letter more personalized. This can help your content pop from the page and catch the eye of a recruiter looking through.

Pass ATS Software with AI in Career Marketing

98% of Fortune 500 companies use Applicant Tracking System (ATS) software. ATS software is an automation that processes job applications. When you want to take your career in a fresh direction, you need to ensure your resume isn’t filtered out and passed over with ATS software:

• Use AI tools to rewrite your resume summary that highlights skills relevant to the job.
• With prompts, ask AI like ChatGPT to suggest keywords you can use to pass ATS tools.
• Review and tweak any AI-generated job search content to make it appear more human.

Finding Suitable Job Matches

Searching for a job is rarely fun, and it gets tedious pretty quickly. Before too long, your eyes are red, you’re falling asleep, and going back to work at that grimy fast food joint starts to look good! Fortunately, AI tools can help you find suitable matches for places where you might enjoy working. For instance, AI can now analyze company ethics data, average wages, and the roles that are often available within them. So, it is possible to find a company that’s a pretty good fit.

AI in Career Marketing through Blog Content

Marketing yourself isn’t too challenging these days, and it can really boost your job prospects. Around 58% of freelancers have an online portfolio of some kind, and a blog can be a great place to start. There are various ways you can use a blog to your advantage, starting here:

• Generate AI blog content related to your skills and experiences.
• Use AI tools to create an online portfolio with keywords to boost online discovery.
• Generate images for blog content that demonstrate a setting, skill, or experience.

Using GPTs to Practice Interviews

Large language models (LLM) are tools such as ChatGPT. When ChatGPT first came out, it was pretty obvious you were talking to a machine. However, in a short space of time, these tools have evolved to the point of being able to hold conversations. You can also assign personalities to them, including that of an interviewer. The data that AI tools have access to allows them to act like an employer in a specific industry, and you can practice for an upcoming interview.

Summary

You can tell your career story in a more engaging way by using AI in career marketing for something unique. AI tools can also help you tailor applications to potentially beat ATS software. If you land an interview, AI tools like ChatGPT can also help you practice for the interview.