5 Simple Ways to Spruce Up Your Storefront
If you run a local business selling fantastic products, but you’re not getting the foot traffic you need, it could be time to spruce up your storefront. Your storefront contributes largely to your business curb appeal and it’s essential to optimize this. With a bit of a revamp, some fresh signage, and clever marketing tactics you can draw more customers into your business. This should result in more walk-ins and could even seal the deal if customers are undecided. Here are five simple ways to spruce up your storefront.
A lick of paint
Firstly, you need to keep on top of all the essential maintenance. Give your storefront a lick of paint and ensure it’s in the best condition. Get stubborn stains off the sidewalk in front using a pressure washer and clean your windows. You could even consider upgrading your door or certain parts of the exterior. This way you can boost your business curb appeal.
If you want to create a business space that looks great, you need quality signage. If your signs look dated and worn it might be time to replace them. Your signage needs to reflect the personality of your brand so bear this in mind if you’re going for an upgrade. Choose a font that matches the image you want to represent whether this is fun and quirky or sleek and sophisticated. You can check out your competitors online to get an idea.
Think about your target audience
Your storefront needs to attract the right customers, so if you’re planning a revamp you need to take your target audience into consideration. Think about the needs and interests of your customers and this will help you design a new storefront that appeals to these. Brainstorm buyer personas from your most profitable niche and decorate your storefront according to common lifestyle characteristics and preferences. For example, if you’re trying to appeal to a high-end market, add modern features and a touch of luxury.
If you have the space, outdoor landscaping can also help to boost your curb appeal. You could set up a green area at the front of the store. If you’re going to make big changes to the exterior ensure you have the permission to do so. During any construction or landscaping work you’ll need safety signs in place as well. You can find Traffic Safety Supplies online.
Make your store visible
To increase walk-ins you could try putting signs in busier areas to direct people to your store. These could include traffic lights and corners. This will especially help if your store is located on a quieter street or somewhere a little more hidden. Try using bright contrasting colors to make your storefront more eye-catching and clear and concise signage. Make it so potential customers can see your store from a mile away and understand what products you sell just from looking at it. Hopefully this way, you’ll be able to draw in more traffic and boost your sales.