8 Ways To Increase the Visibility of Your Content
Are you looking for a way to increase the visibility of your content? It can be challenging to get noticed in today’s overcrowded digital world. However, there are many things that you can do to make sure that your content is visible to as many people as possible. Your business needs to be seen if you want to be successful and there are plenty of reasons why SEO matters to you business – you just have to learn why! Your visibility will determine whether you are viewed as the competition or if you will be invisible to the audience you are targeting. You need to make sure that your content is seen at every avenue. This blog post outlines eight different ways that will help you increase your content’s visibility.
Engage With People
Engaging with people is a great way to get your content shared and eventually boost your SEO. You can do this in many different ways – reply to comments on social media, ask for retweets or shares when you post something new or even create the perfect question that will encourage responses and discussion. In doing so, you open up other points of view for creating interesting conversations with your followers.
If you’re unsure how to get started, consider tweeting a question that readers can answer with either an emoji or hashtag. For instance: “What are your favourite books? Retweet if you’ve read any of these!” You’ll likely receive the retweet and replies from people who want to share what they enjoy reading.
The goal of interacting with your audience is to share content that they’ll be interested in while also providing valuable insights. Of course, it’s up to you how much time and effort you want to put into engaging daily. However, the more interactions you have, the better your chance of increasing visibility.
On the flip side, using an SEO Agency can significantly help you create and produce engaging content for your social media, website and blog. Therefore it’d be best to work with one for sustainable results.
Share Other People’s Content
Share links to your blog posts on social media, in related blogs, forums, and communities to help improve your SEO.
Shareable images and posts (especially infographics) are a great way to get your content’s message in front of more people. Share them on social media or embed the image into your blog post with an annotation directing readers.
Also, commenting on blogs linked to you is an excellent way to share content and get your name out there. It’s a perfect form of commentary that’ll give your business a competitive advantage by increasing visibility and setting you apart as an industry leader.
Leveraging backlinks can help increase how quickly others find your content too. If it’s appropriate for your audience, try sharing posts from other blogs in your blog feed or social media to help spread the word about a specific topic.
Focus on Quality Over Quantity
It’s tempting to rush through a content piece because you want as many eyeballs on it as possible. That may work for some, but in general, it’s best to focus on quality over quantity.
Create the best content that you can to stay true to your brand and create great relationships with readers so they’ll come back time and again.
Share Your Content
It’s challenging to stand out if you’re not creating content that is relevant and newsworthy. So, share your own thoughts about the industry, company or topic with a unique point of view. Here are some ways to go about it:
- Add social sharing buttons to your website or blog. Include icons for Facebook, Twitter and LinkedIn.
- Create a list of the top five tools you use on your blog.
- Share it with readers in case they’re looking for new ways to improve their site.
- Ask an expert what’s one thing people should know about. Interview someone who has been doing something related to content strategy or marketing since before social media was a thing.
- Explain in three sentences or less. Then, give an example of how the best content strategy balances short-form, long-form and interactive storytelling formats.
- Share your thoughts about the industry, company or topic with a unique point of view.
Work on Personal Branding
Personal branding is not a new concept, and it’s not limited to just the corporate world. Personal branding in its simplest form means that you’re selling yourself as a professional rather than your employer or product. The difference between personal branding and traditional marketing techniques is taking advantage of social media platforms like LinkedIn, Facebook, Google+, Twitter, and others to share your experiences and expertise.
Personal branding is essential because it provides you with a chance to network, communicate, create lead generation strategies, build credibility and strengthen ties with previous connections.
Make your content the most visual it can be. Whenever possible, add images and illustrations that make your points clearer or tell a story within themselves. Include charts, graphs, infographics or flowcharts instead of bullet points to make your content easy to read.
Both images and words can be compelling, but a combination will increase the likelihood that you’ll engage readers more powerfully.
Additionally, create interactive tools, quizzes and videos where viewers can share their results with friends on social media (e.g., Buzzfeed’s ‘Which Game of Thrones House Are You?’ quiz). Make sure you’re using a responsive design so that visitors are always able to access your content.
In the age of social media, hashtags have become an important part of content discovery. For example, creating a hashtag for your blog post increases the probability of readers with similar interests finding it.
Hashtags help categorise and identify topics that are trending in real-time on social platforms like Twitter or Instagram. With so many people using these tools today, it is important to include hashtags in your content.
You can also use the hashtag for a contest or giveaway on social media, like #winmybook. This will help you reach an audience outside of your followers interested in what you are promoting. You also add more opportunities for engagement with others that may not have otherwise found out about your content.
Optimise Your Online Content and Make It Original
To increase the visibility of your content, you need to optimise it. This includes ensuring that each post has a readable word count with at least one image and link. You should also include a list in every blog post so readers can quickly scan them for the content they are interested in.
In conclusion, there are many ways to increase the visibility of your content apart from the ones above. Unfortunately, there is no definitive answer as to which strategy works best. However, if you put in the work, there is no doubt that you’ll find a suitable one that’ll significantly boost your visibility.