I am pretty sure Kababji had nothing but good intentions, but they should have known better.
The thing that struck me the most is their Instagram caption “Enough apples!”, to think that they are trying to benefit from the teeny, weeny, little bit of attention that the already struggling Lebanese apple farmers are getting…
Before thinking of #grammar, I suggest they work on their political correctness.
I usually love their ads and think they are pretty smart, but I must say, the timing for this one couldn’t have possibly been worse. I understand that it’s “back to school” season and all, but I am sure there could have been a better way to advertise their Tabbouleh.