And The Prize For The Best Conference Goodie Bag Goes To…
Even in this age of online operations and social media, conference attendance remains essential in many markets. After all, while people can click away from your website, it’s much harder for new prospects to avoid your messaging while you’re standing in front of them.
That said, as competition continues to heat up on the conferencing circuit, and as attendees find that they’re spending less time watching individual pitches, modern adaptations to a new era of conferencing are still required. And, for many companies, conference goodie bags are currently leading the way.
As well as being a fun gift, these additions are a great way to provide a lasting impression that you may struggle to achieve otherwise. But, what exactly should you be including in hopes of winning the prize for the best conference goodie bag on the day?
# 1 – All-important information
When you’re trying to impress, it’s tempting to dive right in with cutting-edge goodie bag swag, but appreciation of your goods isn’t going to help if you don’t also remember that conversion is the aim here. As such, you need to include plenty of information to ensure returns. Of course, stuffing your bag with a load of boring leaflets and sales materials is unlikely to serve here, but including a few custom USBs that have been loaded with your presentation and conference materials using high-quality media duplication services can prove far more beneficial. This way, as well as getting a cool piece of kit, consumers can refresh themselves on exactly who you are, what you can do for them, and why you’re worth their time.
# 2 – Get the gadgets rolling
These days, conference swag bags are all about the right gadgets, with wearable tech, in particular, both helping you to stand out and also providing the undeniable benefit of increased brand awareness thanks to prospects who inadvertently wear your logo. Everything from USB bracelets to higher-value items like branded watches and headphones can certainly help you to get people onside. Simply make sure that your brand is visible, and that these items somehow tie in with the value your products have to offer.
# 3 – Something for self-care
Consumer trust is now fundamental, and companies at conferences especially need to seal the deal with trusting relationships forged quickly. Hence why self-care additions are another crucial element of any conference goodie bag, showing both that you understand what your consumers need, and also that you’re willing to provide it. Even small items like branded toiletries, sleep masks, or snacks for attendees who are staying overnight can help to increase your standing, while higher-end options like luxury spa weekends and yoga class passes can all strengthen your corner. Again, this is especially the case if you link those self-care additions into whatever your products can do for conversions in the long run.
Catching the conference crowd is harder than it ever has been, but a winning swag bag with the help of these items could just see your efforts here converting after all.