How You Can Make Your Business Stand Out And Be The Best
If you are starting a business and you are looking for ways to get yourself noticed then there are plenty of things you can be doing. It is a well-known fact that many businesses fail within their first year of starting. A high percentage also doesn’t make it to their fifth birthday, if you don’t want to be another statistic then you will want to keep the customers rolling in.
Budget & Funding
The saying goes that money talks, this is incredibly true in the world of business. If you have a good chunk of money to throw at your business then you will be able to do more than someone who has to watch what they are spending. You will need to work out your budget and see what areas you have to spend more in. There will be a few areas where your outgoings will be higher, this is necessary to help your business, such as marketing.
You might be lucky enough to be one of the companies that rely on sponsorships to open and start trading. This is very rare but it does happen, usually if you are opening a non-profit business.
Marketing will be one of the areas that eat away at your budget. There are many marketing techniques out there and you will need to choose which one suits your business best. You could use a form of video marketing and make a welcome message to place on your website. This is helpful as it gives customers and other visitors to your website an insight as to what you do and what your brand is about. Customers need to know what they are buying and what sort of products they can get their hands on before they will part with the cash.
Social media will always be your friend when it comes to marketing. There are many free social media platforms that you can make use of, these include Facebook, Instagram, and Twitter to name a few. Placing adverts and information on your social media will get your following up and therefore more visitors and buyers to your site.
It is all very well marketing your company and plowing your resources into different marketing funnels but do you know which of those marketing funnels are working for you? Do you know what isn’t working, ergo, what money is being wasted on your marketing efforts? Marketing is just one step. Once your marketing plans are up and running you then need to spend some time gathering and analyzing the data derived from your marketing.
By looking at historic data you will be able to identify which projects performed well and in turn what marketing strategies ultimately created more money for your company. You will also be able to identify what projects did not work so well and therefore avoid unnecessary costs going forward. Further, having data at your disposal will allow you to analyze the current market. You will be able to determine the demographic of your marketing, the devices they use, the social media channels they frequent most and so.
By obtaining current and historic market data you are able to better identify the future of your marketing strategy. This data will allow you to make savvy choices based on the information that you have already collected. When it comes to collecting this data there are a number of methods you can use and a variety of software systems available to help you. Here, you can read more about Vertify and the systems they offer to help you collect and analyze your data.
Your website is the most important part of your business. Without this, you won’t get much attention or customers at all. Gaining traffic to your website means that you are doing something right in terms of advertising and marketing. You need to constantly have a steady stream of buyers to make a profit and stay trading. When it comes to your website you might want to follow the three-click rule. This is an unspoken rule and it means that when people visit your website they should arrive at their desired page within three clicks.
You also want to make sure that your website is user-friendly to everyone. A lot of young people know how to navigate their way around websites so your thoughts should be with the older generations. If your website isn’t easy to follow and find things then you may lose some customers. If you are a restaurant, for example, you could make ordering food easier than ever by using a website ordering system. This cuts out the middleman and allows customers to order directly from your site. You also benefit and get to keep everything that you are paid rather than having to pay other companies to sell food through their site.
Customers love companies who have an eco-friendly ethos at heart. You will find that they often google whether a company is sustainable or uses biodegradable materials before they buy from them. You should make a conscious effort to make your business as green as possible. You can do things like use solar power or wind power rather than burning electricity or oil. This will also save you money on your bills so everyone wins.
To be the best and stand out you need to be able to prove that you in fact are the best. To do this you should have a review and testimonial section on your page for everyone to see as soon as they visit your site. Without this, how do people know that you are a reputable company to buy from? When customers buy your products you could send them an email with a link to a survey for them to fill in regarding your service. This will help others to recognize that you sell great quality products.
We hope this helps you understand how to make your business stand out from the crowd in the business world. Once you have been up and running for a few months you could think about sending a review questionnaire to buyers who have previously bought from you. You could ask if they were happy and what could be improved. You will get more insight into what your customers want from you and the type of products they want to see.