4 Things That’ll Affect Foot Traffic To Your Business
The world is moving to the digital sphere, sure, but that doesn’t mean that the real world has been entirely left behind. It’s still the king of the show. Though the percentage of people who buy online is going up all the time, there are still a lot of people — the majority — who are leaving their homes and buying in person. And that seems like something that won’t change all that soon. That’s why the future of stores is strong. If you’re looking to open up a site for your business, then you may be wondering about foot traffic. In this blog, we’re going to run through some key factors that’ll determine how much foot traffic your business receives.
It goes without saying that the location of the business is the main factor that determines how much foot traffic the business receives. If it’s in a place where people generally don’t walk, then you won’t receive much foot traffic! Before deciding on a location, it’s a good idea to take a walk around the neighborhood yourself. Would you naturally walk past your store? If it’s a no, then it’s unlikely that other people would, either.
People do like to stroll around, but only in the right conditions. People are pretty eager to go for a long walk on a beautiful summer’s day. They’re less enthusiastic when it’s raining. If your business will rely on foot traffic, then it’s a good idea to get some insight about the weather, especially if you’re opening in an area that you don’t know so well. You can look up the average daily rainfall by zip code, so you can know how much rain the area receives. It’s also worth remembering that foot traffic might change depending on the season, too. For example, there’ll be fewer people during the winter if it’s a snowy and cold area.
The Quality of the Storefront
It’s all good and well having a great location. But if your store isn’t all that inviting, then it’s unlikely that you’ll get many people coming in. The public won’t venture into your store just because you’re there! In order to get people coming through your doors, you need to make your store look inviting. You can do this by investing in your storefront. This is the first impression that a passerby will have of your business, so you’ll need to ensure that it looks as beautiful as possible. Also, be sure to change it from time to time — things can become a little stale if you don’t.
Finally, there’s the matter of the economy. There’s no denying the fact that your business will be tied to the strength of the economy. If that’s doing well, then your business will be able to do well. When things aren’t doing so well, then people will be less likely to stroll the streets, looking for things to buy just out of curiosity. They’ll generally only spend money on things they had already planned to buy.