The Effects of Celeb Endorsements on Brands
Celebrity endorsements have been around for many years. Most recently, the rise of the social media influencer has taken a prime position in catapulting seemingly ordinary people to celeb cult-like status simply for curating a compelling and inviting social media profile.
But while celebrities often lend their star power to the biggest brands, cue multiple often repetitious TV ads for credit cards, perfumes, weight loss products, and more, is it really effective, and should you involve the help of a celebrity to help push your brand to potentially stratospheric heights?
What Is Celeb Branding?
Having a celebrity endorse a product may be a strong marketing tactic. Celebrities promote businesses, services, and even causes. Celebrities can draw attention to any business, so many companies use them to promote their goods or services.
Celebrity branding is the use of famous people to promote a product or service. Celebrity branding involves celebrities promoting a product or service. In today’s world, that typically means generating social media buzz. Plus, using talent agencies such as Anthem Talent Agency can make finding the right celeb to partner with much easier. And this can be tapped into for various other reasons not just endorsements but for events or conferences.
Celebrity branding includes a celebrity promoting a product on social media. Celebrities have large social networks, and fans are usually curious about the trends and products they promote. Social media celebrity branding can reach more individuals than traditional advertising.
Do Celebrity Endorsements Increase Sales?
Celebrity endorsements and branding can boost sales. According to Social Media Week, signing a celebrity endorsement can improve the stock value and sales by 4%. The use of social media has recently boosted goods sales. That’s because social media may provide tailored views into celebrities’ lifestyles.
Nike uses celebrity endorsements to boost sales. The 1984 Nike Air Jordan campaign was one of the most successful ever. In 2009, Nike Jordan dominated basketball shoe sales at 75% and overall shoe sales at 10.8% in the US.
Why Do Brands Use Celebrity Endorsements?
Many products benefit from celebrity endorsement. A celebrity commercial can now tap into their social media following. That’s thousands of eyes on a product plus the credibility of a celebrity endorsement. Social media is beneficial for reaching youth.
Celebrities’ lifestyles are revealed on social media. The celebrity effect of a celebrity using a product on social media can instantly elevate a brand. That’s why so many corporations want to use celebrities for marketing their products.
Celebrities are known faces with familiar traits. People trust a public figure’s suggestion or endorsement. We trust celebrities because we feel we know them.
Is There Any Drawback to Celebrity Endorsements?
The presence of a celebrity might detract from a brand. A brand can over-rely on celebrity endorsements. In that case, the celebrity may overshadow the goods or appear uninterested.
Consumers who doubt a celebrity’s sincerity can harm a brand. Celebrities who advocate too many products risk losing public trust. A celebrity endorsement of your goods or service is critical.
Celebrities might influence consumers for a long period. An unsuitable celebrity endorsement will not affect buyers. These are key factors to consider before asking a celebrity.