
Top Tips to Improve as a Business on Social Media (2025 Edition)
Whether your business has recently expanded to social media or has been there for some time, there are always ways to improve. You may find that your presence on top social media networks is not improving or that it has even declined over time. Do not give up. Instead, find more effective strategies to reflect current times. What once worked might no longer, so knowing what tips are most helpful online in 2025 can help you, regardless of the industry or size of the organization.
Tip #1: Interact with Your Audience
Are you posting on Facebook and other platforms but are not looking at what other people are replying to your content or what they are posting? If that is the case, you are missing out on valuable ways to improve interaction. For example, replying to those who comment on Instagram photos you post can be the first step in developing relationships with them. The connections you build may lead to sales, especially if you show that your business values customers. Also, consider commenting on what other people post as a way to get your brand in front of a larger audience.
Tip #2: Use Videos
A great way to engage with your existing customers and gain new ones is with videos. The footage grabs attention and offers greater variety in what you post. For example, you might post a few photos, a video, and then some text-only content throughout the week to keep your brand’s feed from looking stale. By teaming up with a video agency, you can look forward to posting professional-looking content that reflects the quality and values of your brand well. That is a great way to elevate your business.
Tip #3: Be Active on the Right Networks
Getting on social media once a week won’t do much for most companies in 2025 as it is not often enough for your target audience to remember you. Instead, aim to post several times a week on popular social platforms. While you likely will not have time to be on all of them, try to dedicate time to the ones where you see the most interaction for your brand. Assess what days and times seem to work best for posting based on the number of views in the past, and maintain that schedule, continuing to post at similar timeframes.
Lastly, Do Not Give Up
Finding what works well on social media can be a puzzle that companies of all sizes find difficult. Partly, that is because there is no one solution for brands that can differ widely and because consumer interests and social media algorithms can change quickly.
To keep your business competitive, continue to try to give your all on social media, as your competitors are likely there regularly. Doing so can pay off over time as your business gains more attention online, likely leading to more visits to your website. That, in turn, can improve sales and create a loyal customer base. Keep posting on social media in 2025 and seeing what works well for your brand.