
How to Grow Your Business as a Freelancer
When you first start out as a freelancer, it can often feel like a process of trial and error. Maybe it’s even something that you do alongside your full-time job – so you feel like you can figure things out along the way. But at some point, you may realize that you’re ready to grow beyond the basics. In order to do this, you need to make sure that you’re putting your time and attention into the right areas. To help you figure out what those are in order to grow your business, we’re going to run through five key points to get you started.
Narrow Down Your Niche
First of all, you want to get really specific about what you’re doing. This doesn’t necessarily mean excluding certain types of work or only focusing on one set industry – but more so to really narrow down your intentions and focus on your zone of genius. Regardless of what niche you’re in, you want to position yourself as an expert. Narrowing down on that can help you here.
Create a Website
If you don’t have one already, you then need to have a great website in place. Or, if you do have one, you may want to redesign it to look the part. A clear professional website that showcases your services and contact details is a huge part of the growth process. The option for selling products can also be a plus here.
Nail Your Online Presence
From here, you’re then going to want to make sure that you can find and attract more clients to your work! This is where building an online presence is key. It might be that you look to create this yourself or you could find a digital consultancy to help you here. Ultimately, you want to make sure that you’re getting your work in front of the clients that would be likely to purchase your services. That way, you can grow and look to get as booked out as possible.
Offer the Right Services
You also need to make sure that you know exactly what services you want to offer. Even if you have been freelancing for a while, it could be time for you to firm up your packages or even increase your prices. Deciding on the right services to offer needs to be based on your audience. That way, you can create packages that will meet their needs. This could even mean that you completely rejig what you’re doing to make it a better fit for your ideal client.
Expand Beyond What You’re Capable Of!
Finally, you may find that you want to look beyond your standard setup as you continue to grow. Building out your online presence and ensuring that your service packages are flawless is just the beginning. From here, you’re going to want to look at getting more testimonials and client referrals, as well as expanding what services you offer. You could look to complement your product suite with downloadable products or templates. This then gives you an opportunity to take the business further and add an additional income stream.