3 Ways To Improve UX On Your Small Business Website
Is your website converting leads, or are you failing to convert due to inefficiencies and errors in your web design and usability? Your website is your digital storefront, and you need it to be impactful to help you support your business and hit your targets regardless of what they are.
One survey from Forbes suggests that 47% of users won’t wait longer than two seconds for a website to load and will simply click off, and 40% will leave if it takes longer than three seconds to load and on average; slow loading websites results in a loss for over 2 billion US dollars per year for small businesses.
If you don’t want to be a part of these figures and ensure a good customer experience (the same survey suggests that 88% of people won’t return to a website if they have had a poor experience), then the following tips can help you to transform your website and ensure you are setting yourself up for success.
Let’s tackle the issue of speed before anything else. If the above figures are anything to go by, your website needs to load almost immediately. But if you aren’t technically minded, this can mean literally nothing to you, and you’ll be unaware of what causes your website to load slowly. While you can work with an experienced web design company like theorypixel.com, which can transform your website, knowing what mistakes to avoid can help you unwittingly add elements to your website that will cause further issues. Slow-loading websites are caused by too many images or plugins, poor server performance, no caching, excessive flash content, high levels of traffic, unsuitable server locations, and excessive HTTP requests, to name a few. If you are running any kind of business that promotes technology or even if you only sell video games, you need a robust website. It would not be in your best interest or even good for your technology PR to run a less-than-impressive website. Even if you are not in the tech space a website that lags will get your visitors and clients running to your competitors.
Use White Space
The last thing you want to do is fill up every inch of your website with content, ads, or elements that eliminate white space. Far from being unused real estate, white space can help you increase user attention by 20%. This means they’ll stay on the website longer. Essentially, white space helps to draw the user’s attention to the important aspects of the page without being overwhelmed.
You need to think about the impact your CTA is having and how effective it is. Users will already be accustomed to finding the information they need and what is of interest to them, but you need to make sure you are enticing them to your CTA by paying attention to the color and wording you use. The colors of your CTA are just as important as the words you use, and playing around with the color can help you determine what is suitable for your specific request and what you want people to do.
Your wording also needs to be geared towards directing people to do something. Using a verb or an action will make it seem more time-sensitive and something they need to do urgently. But it doesn’t need to be complicated. A simple message like “Get started today” or “Sign up now” can be effective. Keep it short and concise; no long explanations are required here.
Your website’s success depends on various elements that need to work together cohesively to help you improve the user experience. These three points, while not an exhaustive list, are essential aspects you need to address to improve usability and increase conversions.